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About Us




Sara Beauty have one mission, to make all women feel confident and beautiful, regardless of your age, style or size.

Founded and created by myself, Sara Tongchai, a self-confessed make up fanatic and lash lover. I had always been interested in fashion and all things glamorous, I also understood that when I looked good, I felt good and my overall confidence naturally increased. Being a big fan of false eyelashes, even without any makeup on, just applying some lashes enhanced my look. However, finding good quality lashes that felt and looked natural was challenging, most companies sell cheaper lashes that look fake and hardly last 1 wear before being placed in the trash! 

With my passion for all things beauty, and living within the fashion capital of the World, London, I started Sara Beauty and sourced only the finest and best quality materials to produce a new range of truly stunning and dramatic looking multi layered lashes. A full range of lashes to suit every face shape, every occasion from daily wear to special occasions or that red carpet event.

Our products are designed in the UK by highly experienced designers and I am involved throughout the entire process. My lashes are designed in London and each style has been uniquely created.

All products are tested by me personally and our team to guarantee that you are truly purchasing items that truly perform.

We never use any form of Animal products and we are against animal testing for cosmetics or beauty products.

We are UK based company, a registered Limited Company with full customer service support team based in the UK to assist customers with purchases or general style advice when buying our products.

Started in 2012 from my kitchen table, we now have offices in London, Glasgow and Bangkok and we have affiliates in over 12 countries.  

Our small but dedicated team are all fashion and beauty addicts, running and growing our brand is more than just a job, it's a lifestyle choice and we are loving every minute of it. 

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